Month 1
Noticeably better technique and confidence.
Personal trainer Swiss Cottage
Finding a personal trainer Swiss Cottage residents can rely on is less about flashy marketing and more about fit: a coach who understands your schedule, assesses before prescribing, and builds a plan you can sustain. That is the approach at BTX, our private studio a few minutes from Swiss Cottage.
What good coaching looks like
Swiss Cottage is one of the busiest, most varied neighbourhoods in North London: families near the schools, professionals commuting from the Jubilee line, students and academics around the library and the Hampstead Theatre. What almost everyone shares is limited time. A well run coaching programme respects that. Rather than asking you to reorganise your life around training, it identifies the 2 or 3 sessions a week that will genuinely move you forward and makes them count.
At BTX every client starts with a body composition scan and a movement assessment. We look at how you move under load before we programme anything, which keeps training safe and makes early progress much faster than a generic plan. From there, your coach writes a programme around your goal, your training history and your diary, then adjusts it as the data comes in.
A programme only works if it survives contact with a normal week. We plan for the week you actually have, not the perfect one.
JamesLead Coach at BTXEvery BTX programme starts with an InBody body composition scan and movement assessment, so we know exactly where you are before we map out where you’re going.

Training options
Most clients train one to one at the studio 2 or 3 times a week, with early morning, lunchtime and evening slots. If your priority is group energy rather than individual programming, our fitness classes for Swiss Cottage residents are a good entry point, and many people combine the 2. If you are returning from a niggle or a longer layoff, we also run injury rehabilitation focused personal training, working alongside your physiotherapist where relevant.
Strength work is the backbone of nearly every programme. The NHS physical activity guidance recommends strength training at least twice a week alongside regular moderate activity, and that combination, done consistently, is what changes body composition, bone density and how you feel day to day.
Nutrition
Between the restaurants on the Finchley Road and quick options at the O2 Centre, eating well in Swiss Cottage takes a plan, not willpower. We adjust based on your scan results, because the goal is a way of eating you can keep, not a diet you recover from.

The clients who do best are rarely the most extreme. They are the most consistent, and consistency is something you can coach.
GiuseppeCoach at BTXYour first 12 weeks
We do not promise a specific number on the scale, because honest coaches cannot.
Noticeably better technique and confidence.
Measurable strength increases across the main lifts.
Visible changes in your body composition data.
Based on two to three coached sessions a week plus the nutrition framework. Sleep, stress and starting point all influence the pace, and your coach will talk about those openly rather than pretending training happens in a vacuum.
Want a focused block before a holiday? We structure short, sharp phases without abandoning the long term plan.
Client results
“I am halfway through my 12 week program and have already dropped 5% in body fat and added muscle.”
“I have been training with Justin for over a year and am blown away with the result. Justin and the team really know their science.”
“The team at BTX supported me in getting my fitness and strength back. Justin is incredibly focused and committed.”
Free strategy call
FAQ
Still unsure if BTX is right for you? Ask us directly. We reply fast on WhatsApp.
BTX is a private studio in Hampstead, a short bus ride or drive from Swiss Cottage station. Most clients get here in under 10 minutes, and training in a private space means no queueing for equipment and no crowds.
Pricing depends on session frequency and programme length, and we would rather discuss it against your goals on a free call than quote a misleading headline rate. Every programme includes coaching, programming, scans and nutrition support rather than session time alone.
Usually, yes. The movement assessment exists to find what you can load safely and what needs modifying. Where appropriate we coordinate with your physiotherapist or GP so training supports your rehabilitation rather than competing with it.
No. Starting from scratch is normal here, and an assessment led programme is the safest way to do it. The plan meets you where you are and progresses at a pace your body can handle.
Inside BTX

An RMR test measures one number: how many calories your body burns at complete rest. It takes about ten minutes of lying still and breathing normally, and it replaces a formula’s estimate of that number with a measurement. Two things up front, before you read any further. We do not measure resting metabolic rate at […]

Keeping weight off after rapid weight loss is a different job from losing it, and the honest headline is that most people regain a substantial share of what they lost, but not all of it. Pooled across 48 studies and more than 3,200 participants, roughly 60% of lost weight was regained by 52 weeks after […]

If you want protein to maintain muscle while losing weight, the ranges the research actually uses are roughly 1.0 to 1.6 g per kg of body weight per day, spread across three main meals at 25 g or more each. That is the honest number. The honest effect size is smaller than almost anything else […]
Free strategy call
Book a free 15 minute strategy call. We’ll map your goals, your schedule and the plan that gets you there.