Programmes
Performance optimisation is the science of making your body work at its highest capacity, not just for sport, but for life. At BTX, we apply elite level training and nutrition methodology to professionals, executives, and serious athletes who demand more than a standard gym experience.
Performance Optimisation
Performance optimisation combines strength training, body composition management, clinical nutrition, sleep and recovery protocols, and biometric tracking to elevate every measurable aspect of your physical capability. It’s the approach used by professional athletes, adapted for high performing individuals who want the same results without the full time training schedule.
Performance Optimisation
Led by James Cooper, Clinical Nutritionist and the youngest British born recipient of a Brazilian Jiu Jitsu black belt, BTX’s performance methodology is built on 4 pillars: structured training, personalised nutrition, recovery optimisation, and data led accountability.
Every 4 weeks, we rescan on the InBody 770 to track fat mass lost, lean muscle gained, and metabolic changes with precision. Your programme evolves with you.
Performance optimisation at BTX suits busy professionals and executives in their 30s, 50s who want their body to match their ambition, building strength, improving energy, managing weight, and performing at their best both in and out of the gym.
Our private studio is at 529a Finchley Road, NW3, accessible from Hampstead, Golders Green, West Hampstead, Belsize Park, and Swiss Cottage.
Why BTX?
Lasting change needs a programme, not drop in workouts. Everything at BTX is built around your data, your schedule and a coach who is with you for every rep.
How it works
15 minutes with a BTX coach to talk through your training history, health, goals and schedule. No sales pressure.
Your InBody 770 scan measures body fat, skeletal muscle and metabolic rate, alongside a full movement assessment.
Periodised training and realistic nutrition, with a rescan every 4 weeks, so progress is measured, not guessed.
Client results
“I am halfway through my 12 week program and have already dropped 5% in body fat and added muscle.”
“I have been training with Justin for over a year and am blown away with the result. Justin and the team really know their science.”
“The team at BTX supported me in getting my fitness and strength back. Justin is incredibly focused and committed.”
Programmes
Free strategy call
FAQ
Still unsure if BTX is right for you? Ask us directly. We reply fast on WhatsApp.
Training at BTX is priced as a membership, not per session, because lasting results need a programme rather than drop in workouts. We match the plan to your goals on your free strategy call. Most clients train 2 to 4 sessions a week.
Most clients see measurable changes in body composition within 4 to 6 weeks of following their programme consistently. We check it with an InBody 770 rescan every 4 weeks.
No. We don’t prescribe restrictive meal plans. Your nutrition is built around your lifestyle, food preferences and schedule, so it lasts beyond the 12 weeks.
We regularly work with clients managing type 2 diabetes, hypothyroidism, osteoporosis, high blood pressure and recovery after surgery, following NHS physical activity guidance. We liaise with your GP or specialist where appropriate.
Free strategy call
Book a free 15 minute strategy call. We’ll map your goals, your schedule and the plan that gets you there.
